Research & analysis
Turn research into clear decisions
SWOT in a 2×2, competitors compared side by side, and a research plan that keeps a study on track.
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- Saved on your device
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The basics
What is structured analysis?
Analysis frameworks give messy information a shape: a SWOT separates internal strengths and weaknesses from external opportunities and threats; a competitor matrix compares rivals on the same criteria; a research plan defines what you need to learn before you start.
On a board, every finding is a note you can move, group and colour — so the analysis evolves as you learn.
What you can add
- Sticky note
- Finding
- Issue
- Insight
- Theme
Features
What makes it work
SWOT analysis
Four colour-coded quadrants with example notes.
Competitor matrix
Price, features, strengths, weaknesses and audience — side by side.
Research plan
Objectives, questions, methods, participants, timeline and success criteria.
- Real templatesStart from a worked example and make it yours.
- Smart connectorsDrag a + handle to connect; Tab adds the next step.
- PNG, SVG & file exportFor docs and slides — or a .json to keep editing.
- Share linksSend a link; whoever opens it gets their own copy.
- Private by defaultSaved in your browser. Nothing is uploaded.
- Works on touchPan, pinch and edit on a tablet or phone.
Templates
Start from a worked example
Open one, change the words and it's yours — every element stays editable.
How it works
Three steps to done
- Step 1
Choose SWOT, competitor analysis or research plan.
- Step 2
Add findings as notes — one point per note.
- Step 3
Group, prioritise and export for the report.
Use cases
Who it's for
Strategy
SWOT before planning the year.
Market research
Compare competitors before pricing or positioning.
User research
Plan studies and keep findings organised.
Research & Analysis
Common questions
What is a SWOT analysis?
A 2×2 of Strengths and Weaknesses (inside your organisation) and Opportunities and Threats (outside it), used to inform strategy.
How many competitors should I compare?
Three to five direct competitors is usually enough. Duplicate a column to add more.
Can I export it for a report?
Yes — PNG for documents, SVG for print-quality, or .json to keep editing.
Is it free?
Yes, free with no sign-up.
More solutions
Keep going
Ready when you are
Free in your browser — no account, no download, no watermark.