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Quick start
New whiteboard
Import file
New website launch
Goals
Double sign-ups
Faster pages
Clearer pricing
Timeline
Wireframes – week 2
Build – weeks 3–6
Launch – week 8
Success
Bounce rate < 40%
NPS above 50
Team
Design: Priya
Build: Omar, Lee
Content: Sam
Risks
Content late
SEO drop
Budget
Design $4k
Hosting $40/mo
Mind Map
Flowchart
customers
id
email
full_name
addresses
id
customer_id
line1
categories
id
name
parent_id
products
id
category_id
sku
orders
id
customer_id
shipping_address_id
order_items
id
order_id
product_id
ER Diagram
1 … 0..*
for
manages
Person
- name: String
- email: String
+ contact(): void
Member
- memberId: int
- joined: Date
+ borrow(book): Loan
+ giveBack(loan)
Librarian
- staffId: int
+ addBook(book)
Loan
- dueDate: Date
- returned: bool
+ isOverdue(): bool
Book
- isbn: String
- title: String
+ isAvailable(): bool
UML Diagram
SL
Sarah Lee
Chief Executive
DK
David Kim
Chief Technology
AR
Ana Ruiz
Engineering Manager
TH
Tom Hart
Design Lead
MC
Maya Chen
Chief Operating
LP
Leo Park
Operations Manager
NS
Nina Shah
Support Lead
JC
James Cole
Chief Financial
EM
Ella Moss
Finance Manager
Org Chart
Specific
Measurable
Achievable
Relevant
Time-bound
Goal: grow the newsletter to 5,000 subscribers by 31 March
Newsletter for UX
designers
Weekly issue with one deep
dive
Today: 2,100 subscribers
Track weekly in the
dashboard
+250 a week is 30% above
our best month
Guest posts and a referral
reward
Supports the Q1 audience
goal
Feeds course pre-sales
Deadline: 31 March
Check-in every Monday
SMART Goals
Office LAN
Internet
Firewall
Router
Switch
Workstations
File server
Wi-Fi devices
Backup NAS
Technical Diagram
Key partners
Key activities
Key resources
Value propositions
Customer relationships
Channels
Customer segments
Cost structure
Revenue streams
Small-batch roasters
Courier service
Packaging supplier
Curate beans monthly
Pack & ship
Roaster network
Subscription app
Fresh specialty coffee
every month
Tasting notes & brew
guides
Skip or cancel anytime
Self-serve account
Monthly email
Website
Instagram
Gift cards
Home baristas
Remote workers
Gift buyers
Beans & roasting
Shipping
Marketing
Monthly
subscription $24
Gift boxes
Brewing gear
Business Model Canvas
Discover
Consider
Purchase
Onboard
Advocate
Actions
Sees an ad on Instagram
Compares 3 plans
Signs up for trial
Sets up first project
Shares with a colleague
Touchpoints
Instagram
Search
Pricing page
Reviews
Checkout
Welcome email
In-app tour
Referral link
Thinking & feeling
“Could this save me
time?”
“Is it worth the price?”
Hopeful but unsure
“Where do I start?”
Proud, confident
Pain points
Ad looks generic
Plans are confusing
Card required for trial
Too many settings
No reward for referring
Opportunities
Show a real customer
story
Simple plan comparison
Trial without a card
Guided first project
Give both sides a month
free
Customer Journey Map
Private network (VPC)
replicates
Users
CDN
Object storage
Load balancer
App server 1
App server 2
Cache
Primary DB
Read replica
Job queue
Architecture Diagram
Backlog · 3
To do · 2
In progress · 2
Review · 1
Done · 2
Export invoices as CSV
Feature
Dark mode for settings
Feature
Audit log retention
Chore
Password reset email
Feature
OM
Fix date picker on Safari
Bug
LW
New onboarding checklist
Feature
PN
Speed up search
Chore
KB
Team invites
Feature
SD
Billing page redesign
Feature
PN
Crash on empty project
Bug
OM
Scrum Board
How might we get more people to cycle to
work?
Safety
Protected bike
lanes
Free lights in
winter
Bike buddy scheme
At work
Showers & lockers
Secure bike
parking
Cycle-to-work
scheme
Motivation
Team step
challenge
Km leaderboard
Rewards for
streaks
Skills
Lunchtime repair
class
Route planning help
Brainstorming
Purpose
Values
Roles
Ways of working
Communication
Success looks like
Help small shops sell
online without a
developer
Customers first
Ship small, ship often
Kind, direct feedback
PM: Priya · Design: Sam
Eng: Omar, Lee
2-week sprints
Demo every Friday
No-meeting
Wednesdays
Slack for quick
Docs for decisions
100 new shops a
month
Support replies <
4 h
Everyone takes
their holiday
Team Collaboration
Strengths
Weaknesses
Opportunities
Threats
Loyal local
customers
Award-winning
recipes
Low rent
No online ordering
Small kitchen
Delivery apps
Office catering
Weekend market
stall
New chain opening
nearby
Rising ingredient
costs
Research & Analysis
Agenda · 4
Notes · 2
Decisions · 2
Action items · 3
Wins of the week · 5 min
Q2 roadmap review · 20 min
Hiring update · 10 min
AOB · 5 min
Churn down 2% after
onboarding change
Mobile app is the top request
Start mobile app in Q2
Pause dark mode
Draft mobile scope
Due Fri
PN
Share roadmap with sales
Due Mon
SD
Book interviews
Due Wed
OM
Meetings & Workshops
Q1
Q2
Q3
Q4
Growth
Referral programme
Annual plans
Partner marketplace
Localised pricing
Product
Onboarding checklist
Template gallery
Mobile app beta
Comments & mentions
AI suggestions
Platform
Faster search
SSO for teams
Public API
EU data region
Product Planning
Templates and cases
Template center
Agile Workflow
Brainstorming
Research & Analysis
Strategy & Planning
Meetings & Workshops
Product Planning
Team Collaboration
Diagrams
Agile Workflow
Backlog · 3
To do · 2
In progress · 2
Review · 1
Done · 2
Export invoices as CSV
Feature
Dark mode for settings
Feature
Audit log retention
Chore
Password reset email
Feature
OM
Fix date picker on Safari
Bug
LW
New onboarding checklist
Feature
PN
Speed up search
Chore
KB
Team invites
Feature
SD
Billing page redesign
Feature
PN
Crash on empty project
Bug
OM
Sprint board
M2
Scrum Board
Free
Preview
Use
Must have · 3
Should have · 2
Could have · 2
Won't have (this time) · 2
Sign in with email
Create and share a project
Pay by card
Comments on tasks
Email notifications
Custom themes
Calendar view
Offline mode
Public API
Prioritised backlog (MoSCoW)
M2
Scrum Board
Free
Preview
Use
Sprint goal
Capacity
Committed stories
Risks & dependencies
Definition of done
New users finish
setup in under 5
minutes
5 people · 8 days
≈ 34 points
Onboarding
checklist — 8
Sample project — 5
Skip-tour option — 2
Welcome email v2 —
3
Track setup time —
3
Email copy from
marketing
Analytics event
naming
Reviewed & tested
Works on mobile
Docs updated
Sprint planning
M2
Scrum Board
Free
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