557 free branding templates

Free Branding Mood Board Templates

Branding mood board templates for designers, founders and marketing teams. Use them to agree a visual direction before anyone draws a logo: brand colours with hex codes, typography, photography style, textures and the personality words the brand should live up to.

Templates cover brand identity, logo exploration, packaging, coffee shops, restaurants, boutique hotels, beauty brands, startups and social media aesthetics, in styles from Swiss and modern corporate to organic, luxury and bold geometric.

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Coffee-table book — Hero spread · Luxury editorial

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Branding mood board guide

What to include on a brand mood board

Three to five personality words, such as confident, warm, precise — the brief every other choice is checked against.
A primary palette with hex codes, plus neutrals for backgrounds and text.
Typography: one heading style and one text style, shown as real words rather than the alphabet.
Photography direction — light, crop, colour grade and subject — with two or three reference pictures.
Textures, patterns or graphic shapes that could become part of the identity system.

Present two or three directions

When you are pitching, make one board per direction rather than one board with everything. Give each a name and a short sentence explaining the idea. Clients choose faster between clearly different options, and the unused boards still show your thinking.

Check the palette works in practice

A palette that looks good as swatches can fail on a website. Test text contrast for your main colour on white and on your darkest neutral, and note which colours are for backgrounds, text and accents. The editor's palette tools show hex codes you can paste straight into a design file or style guide.

Keep the board as the brand reference

Once a direction is approved, download a PDF and keep it with the brand guidelines. New team members, freelancers and suppliers understand a single board much faster than a long document.

Common mistakes

Too many fonts, a palette with no clear main colour, and photography that does not match the personality words. If a picture is only there because it is beautiful, take it off — every element should help someone design the next thing.

All 557 branding mood board templates

Search, filter by style, colour and orientation, and preview any board in detail. Opening a template in the editor is free and needs no account.

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Frequently Asked Questions

More answers on the Mood Board Maker page.

Are there free branding mood board templates?

Yes. Every branding template here is free to edit and download as PNG, JPG or PDF, with no account and no watermark.

Can I add my logo and brand fonts?

You can add your logo as an image and choose from the editor's fonts for headings and text. Fonts installed on your own device can also be used.

What size should a brand mood board be?

Landscape (1800 × 1200) or 16:9 for presentations; square or Instagram portrait if you plan to share the direction on social media.